An enhanced search experience: Our native search tool underwent modernization to improve performance and match user expectations. Required was a full redesign of the consumer-facing search experience to facilitate these new capabilities.

My role: Lead designer, responsible for the end-to-end design and development process of the search experience, including visual and interaction designs, search logic and information architecture. I conducted user research, wireframes, mockups, prototypes and design documents. I oversaw the full development lifecycle, created FRDs and user stories and visual assets.

↪ The final product was a simpler, more user-friendly experience that met industry performance standards and delivered more targeted content with enhanced keyword relevancy.